MegaBanner-Right

MegaBanner-Left

LeaderBoad-Right

LeaderBoard-Left

Home » Featured » Plant-based movement opportunity for fresh produce industry

Plant-based movement opportunity for fresh produce industry

One of the most exciting developments in the food technology sector is how the plant-based food movement is changing the way in which traditional agricultural businesses operate.

This was according to Anouk Sijmonsma, the Produce Marketing Association’s (PMA) regional vice president for Asia, Africa, Europe and Australia/New Zealand.

Sijmonsma was a keynote speaker at the ninth annual Fresh Connections: Southern Africa Conference and Trade Show that was held in Cape Town recently.

“A significant trend is the demand for plant-based foods coming from consumers who desire to live healthier lives. Last year, US retail sales of the plant-based foods category saw growth sales of 20% with sales topping $3 billion (about R44 billion),” said Sijmonsma.

Consumers were also becoming increasingly aware about sustainability concerns around food production.

“Consumers, particularly generation Z and millennials, are making dietary and purchasing decisions based on sustainability concerns around the health of the planet and the environment. These consumers tend to care more about the food they eat and are willing to spend more on it,” she said.

Food retailers and marketers have responded to this trend.

“There is a vegan-centric grocery store in London called the Plant-Based Supermarket. The food-tech company Beyond Meat created a plant-based sausage in addition to their plant-based burger, while Dutch brand Vivera has created a veggie steak,” Sijmonsma said.

She highlighted that since plant-based diets are increasing globally, this trend held significant opportunity for the fresh produce industry.

“We shouldn’t allow protein to define produce. The fresh produce industry must help the world understand that the simplest thing one can do to ensure a full life is to eat more fruit and vegetables. Not only as a substitute for something else, but because of their own merits.”

To enquire about Cape Business News' digital marketing options please contact sales@cbn.co.za

Related articles

Big brands get on board with the Good Life Show

The Good Life Show is a ground-breaking and pioneering event like no other. It is the first and only event in South Africa to...

Promising SA-first solution to convert paper sludge, food and textile waste into bioethanol

A pioneering solution has been developed to convert cellulose fibre-rich waste from pulp and paper mill operations into ethanol using a specialised fermentation process....

MUST READ

City proposes modification of weirs at Zeekoevlei and Rondevlei to improve...

THE City of Cape Town proposes the redevelopment and upgrade of the weirs at Zeekoevlei and Rondevlei that are located within the False Bay...

RECOMMENDED

Cape Business News
Follow us on Social Media