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Cape Town Good Food and Wine Show Promises a Fresh Sensory Experience

The Good Food and Wine Show, the continent’s premier culinary event and exhibition platform will open its doors at the Cape Town International Convention Centre (CTICC) from Friday the 27th of May to Sunday the 29th of May 2016, sating the appetites of audiences hungry for a fresh show.

Under the expert guidance of new owners, Fiera Milano Exhibitions Africa (FMEA) – one of the world’s leading operators in the exhibition industry – this year’s Show will feature a brand new look and feel and be packed with juicy new offerings and immersive experiences for the whole family. The show also offers attendees bang for their buck with a bigger show, more seating and space in which to explore the latest trends, take in talks and enjoy interactive experiences with chefs, experts and special guests in the various theatres.

A fresh approach

In keeping with the recently revealed ‘Fresh’ theme for this year’s show, eight exciting focus areas appealing to the tastes of both new and seasoned visitors will be introduced. These include Wellness; Lifestyle; Wine; Beer and Alcohol; Kids; Market; Baking and Gourmet.Under each focus area, audiences will get to interact with exhibitors, uncover the latest trends and take part in entertaining and informative hands-on experiences.

According to Maria Chieppa, Managing Director of Fiera Milano Exhibitions Africa, “With food and drinks touching so many areas of our lives, we felt it only fitting to design the Show in a way that reflects this. We also believe that offering an experiential element adds to the magic of the event – creating memories for our visitors.”

Curator Hannerie Visser, has designed a show that will allow the thousands of anticipated visitors to explore and enjoy the latest trends in lifestyle and design, and experience a number of unique sensory experiences associated with good food and wine. What’s more, the Show, in its new format, promises to be a platform at the disposal of the industry. “It’s a space to connect, share, and to enjoy one of the best things in the world – Food!” says Visser.     

Get up close and personal with industry giants

A highlight of every Show is catching the celebrity chefs in action at the Chefs Open Theatre. This year, visitors will be delighted to hear that there is no additional cost to see local and international chefs, the likes of George Calombaris, Adriano Zumbo, Jenny Morris, J’Something, Sarah Graham and Siba Mtongana in action.

Adriano Zumbo also known as the ‘Sweet Assassin’, ‘Patissier of Pain’ and ‘The Dark Lord of the Pastry Kitchen’ is Australia’s most celebrated patissier. He first rose to fame on MasterChef Australia with a series of incredibly difficult desserts and has just finished filming his own TV show, Zumbo’s Just Desserts. He says, “I am really excited to be coming to South Africa and can’t wait to take part in the Good Food and Wine Show. I look forward to making sweet memories with visitors to the Show.”

Those wanting to put their own culinary talents to the test can cook alongside these gastronomic greats in the Cooking with The Chefs Theatre. Alternatively, they can add to their résumé of recipes at the Masterclasses on offer at the Chefs Table. 

Tickets to tick all the boxes

Perhaps the most significant change to the Show, outside of its format is the unprecedented access and flexibility of the new pricing model. For instance, those wanting to spend a delightful day out with the grandkids should pencil Friday into their calendars now – pensioners get in for free on the Friday (and only pay R100 on the Saturday and Sunday) and kids under the age of 12 get in free. Tickets, available via Computicket and at the door are priced as follows:

  • Adults: R 140 (At the door and valid for one entry only on any of the days)
  • Early bird special: R126 up until  20 May 2016 (Pre-sales  at Computicket only, valid for one day entry only and can be used either on Friday or Saturday or Sunday)
  • ensioners: R100 (Free on Friday)
  • Students: R100 (Valid only with proof of student card)
  • Age 13 – 18: R50
  • Age 0-12: Free
  • Purchase 10 or more tickets: R100 each
  • Weekend Pass: R190 incudes entry on Saturday and Sunday only and excludes wine glass and tasting vouchers
  • Wine Combo Ticket: R160 (Includes show entry, wine tasting glass and 6x wine tasting vouchers)
  • Wine Glass & Voucher Booklet: R40 (Includes tasting glass and 6x wine tasting vouchers)
  • Wine Tasting Ticket: R30 (Includes  6x wine tasting vouchers)
  • Chefs Table: R600 (intimate 90 – 120 minute session with a celebrity chef, maximum 30 people per session, includes Q&A and book signing but excludes book, photos
    and tastings of food demonstrated)

Whatever ticket you choose to buy, be sure to set the day aside. Show organisers promise a highly entertaining and interactive day out – with loads more seating so you can catch your breath and enjoy the sensory space at your leisure.  

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