Home » Industry News » Agriculture » Tech that fruit

Tech that fruit

The lack of rainfall in the Western Cape is starting to have a knock on effect, not just in the sustenance for plants and drinking water, but also for animals and small businesses. It is only a matter of time before these effects are felt on a wider field in larger business and in our homes, where already there are significant efforts to reduce overall water consumption, says John Valentine, Director at Real Telematics.

Then of course there is the situation specifically in Agriculture, with many farmers having cut herd sizes in order to have sufficient water for the remainder. In a similar vein, fruit and other growers are also starting to feel the financial and emotional consequences.

With that said, it is also important to point out the resilience of some of these operations where the water issues have been minimal, simply because these are not new challenges and the farming community has been dealing with them for many years already.

Some of the solutions are as simple as forward planning and bulk storage of water. Others are more scientific and driven by technology, such as specialized irrigation with targeted spray areas, drought resistant crops, and tree tepee’s (as recently did the rounds on Facebook), improved road maintenance to make them smoother and thus avoid additional bruising of the fruit etc.

This is where FMX fits in. Farmers increasingly turn to the leading Mobile and Fixed Management System in the country for Forklifts, Tractors and other machinery. FMX identifies culprits, reduces fuel and tyre waste, protects engines and batteries and many other features.

These days, your average farmer is a savvy business man. With smart tech at his fingertips and in his fields, he is able to control vast areas of his operation with a push of a button. He employs Agricultural Engineers and constantly tries different technological innovations to maximize his output, for a decent return naturally. With profit margins, and overall food sustainability under threat, the smart money turns to tech.

FMX is the way forward to reduce unnecessary losses and buoy your operation until such time as rain returns to our skies.

To enquire about Cape Business News' digital marketing options please contact

Related articles

City continues to drive awareness on new organic waste regulations for businesses

To garner more response to the City’s recent directive for businesses to reduce organic waste, the Urban Waste Management Directorate has decided to undertake...

First soya beans exports at East London Terminal proof of regional growth

THE East London Terminal handled its first soya beans export vessel recently when St Columbia started loading 30 000 metric tons destined for Malaysia....


Two SAB plants get R5.8 billion upgrades

The R5.8 billion investment commitment made by South African Breweries (SAB) has been utilised to increase capacity at two of its plants. The company said...


Cape Business News
Follow us on Social Media