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Tru-Cape Fruit Marketing is national supplier of the year for fruit and vegetables.

As part of Africa’s largest retailer’s annual national Supplier Awards, the Shoprite Group of Companies has recognised Tru-Cape Fruit Marketing as a Supplier of the Year.

The national round of the Shoprite Group’s Supplier Awards is held annually in Stellenbosch to recognise suppliers for their support and collaborative approach toward the company’s business during the year and for helping the retailer to provide quality products and services at the lowest prices to its customers.

Suppliers nominated for this prestigious accolade are evaluated on criteria such as the extent to which they had contributed towards the supermarket group’s growth and improved earnings, their stockholding and service levels, the efficiency of their administration processes, and the manner in which they provide support at store or head office level. 

Tru-Cape Fruit Marketing managing director Roelf Pienaar said that the award, which he received together with Tru-Cape chairman Pieter Graaff, was that much more important to Tru-Cape as The Shoprite Group remained Tru-Cape’s largest customer. “We value our long standing relationship with Freshmark, the Shoprite Group’s fruit and vegetable procurement arm, not only because of the high number of cartons of apples and pears they purchase from us but also for the constructive role they play driving excellence in our industry, “ he says.

Tru-Cape was also recognised by UK retailer Tesco for service excellence this year.

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