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Home » Industry News » Beverage Processing and Manufacturing » Coca-Cola launches Wozzaah. Its African inspired new flavour

Coca-Cola launches Wozzaah. Its African inspired new flavour

COCA-COLA has dropped its newest creation, Coca-Cola® Wozzaah, which it says is a “symphony of flavours inspired by the beating heart of African culture.”

Through digital experiences, coupled by the refreshing taste of Coca-Cola® Wozzaah, fans will be transported through the continent of Africa, experiencing the electrifying flavours and expressive culture of each unique country.

Coca-Cola® Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa. The new flavour provides the Coca-Cola® taste, remixed with vibrant, tropical flavours inspired by Africa.

The design of each can of Coca-Cola® Wozzaah boasts contemporary typography and bursts of vivid colour that captures the dynamic rhythm of African culture, infused with the heightened expression of the continent’s boundless creativity. Coca-Cola® Wozzaah pays tribute to the energy of the continent, recognising the influence Africa has across all aspects of culture around the world.

To celebrate this cultural resonance, Coca-Cola® Wozzaah invites fans to join in the vibrancy and immerse themselves in a series of exhilarating physical and digital experiences.

These experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans worldwide. As the ambassador of this new Coca-Cola® Creation, Coca-Cola is partnering with global music sensation Uncle Waffles, who will play a pivotal role in bringing Coca-Cola® Wozzaah to life. Renowned for her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the Coca-Cola® Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across the world.

“We are thrilled to introduce Coca-Cola® Wozzaah, a new Coca-Cola® Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity,” said Silke Bucker, senior director, Coca-Cola Category Lead, Africa.

“Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide.”

Accessible through the Creations Hub, Coca-Cola® Creations is inviting fans to experience its interactive online experience that amps up African creativity through artists reshaping the global music scene.

Hosted by Uncle Waffles, each channel features audiovisual elements inspired by distinct spaces within South Africa, Morocco, Algeria, and Nigeria. Fans will be able to digitally explore the unique interactive experience and engage with social elements including customisable Snapchat lenses. “The latest Coca-Cola® Creation celebrates the vibrancy and influence of Africa, immersing consumers in the limitless energy of the continent,” said Oana Vlad, senior director, global strategy at The Coca-Cola Company.

“This latest expression and collaboration with incredible African artists, designers and voices is what Coca-Cola® Creations is all about – creating ‘Real Magic’ for our fans through cultural connections.”

Coca-Cola® Wozzaah is available to purchase for a limited time only in select markets including South Africa, Nigeria, Algeria, and Morocco.

To enquire about Cape Business News' digital marketing options please contact sales@cbn.co.za

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