Lilac pack raises women awareness

IN recognition of Women’s Month in August and to raise awareness of gender-based violence, Den Braven Sealants South Africa has launched a different colour packaging for its bestselling Acryl-W Sealant.  It is also in support of Breast Cancer Awareness month in October. This product is used extensively by men and the hope is that this new lilac pack will raise awareness around these three areas of concern for women.

Women’s Month is commemorated every year in tribute to the more than 20 000 women who marched to the Union Buildings on 9 August 1956.  This historic march was a turning point in the role of women in their struggle for freedom.

Women and girls are faced with another struggle today, that of gender-based violence. The Covid-19 pandemic has exacerbated the already unacceptably high levels of gender-based violence and femicide, and South Africa holds the shameful distinction of being one of the most unsafe places in the world to be a woman. Den Braven promotes equality in the work place and encourages its staff to understand their constitutional rights and to bring about social change in their communities.

Breast cancer is one of the most common cancers in South Africa. Den Braven Sealants supports The PinkDrive, an organisation supported by donations and committed to raising awareness and early detection of breast cancer.

Colene Baker, managing director of Den Braven Sealants, salutes the many highly regarded women who have broken the mould of a traditionally male dominated industry in the built environment. Women from all walks of life are also taking the initiative in handling their own home renovations and DIY projects. Colene is passionate about sharing the often confusing knowledge on the correct use of sealants and adhesives to both professionals and the casual DIYer.  Den Braven’s FaceBook site showcases its ‘How To’ videos, educating both men and women on tackling a sealing job and sharing tips of the trade, and also has a quick guide on what to use where.

Keep an eye open for the limited edition of Lilac Acryl-W, available from hardware stores and Den Braven’s regional offices in Cape Town, Durban and Johannesburg.

  • For more information visit: or tel: 011 792 3830
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