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Home » Industry News » Health & Safety » Adv Geraldine Pretorius – A vanguard of business leadership and entrepreneurial excellence in Africa

Adv Geraldine Pretorius – A vanguard of business leadership and entrepreneurial excellence in Africa

At 32, Adv Geraldine Pretorius is a beacon of entrepreneurial spirit and business acumen in Africa. As a Director and Shareholder of New Venture Capital Management Pty Ltd, with subsidiaries AFMS International Pty Limited (AFMS) and Air and Lab Products Africa Pty Limited (ALPA), Geraldine drives innovative solutions across 48 African countries. These subsidiaries specialize in the design, construction, and maintenance of laboratory spaces, from basic BSL 1 labs to highly secure BSL 4 facilities, both permanent and mobile.

A distinguished Advocate of the Supreme Court of South Africa, Geraldine blends legal expertise and entrepreneurial vision. Her understanding of business law and hands-on experience positions her as a formidable leader in business and biosafety.

Championing Women’s Involvement in Biosafety and Biosecurity

Geraldine’s commitment to growth is evident in her involvement with the Global Partnership Women’s Network to Mitigate Biological Threats in Africa, launched in December 2023. This initiative engages stakeholders to support women in the biorisk and health sectors, providing technical expertise, developing solutions, and advocating best practices.

Under Geraldine’s guidance, the network empowers women through training and involvement in biosafety and biosecurity projects. The initiative includes developing educational materials, supporting advocacy efforts, and documenting best practices. Geraldine believes in women’s power to transform the biosafety landscape in Africa for a safer future.

Promoting Education and Innovation in Biosafety

Geraldine’s vision extends to societal impact. Her participation in the MMUST university initiative in Kenya highlights her dedication to education. Through AFMS’s sponsorship of second-year students, she promotes hands-on training in areas such as Personal Protective & Safety Equipment, Aerobiology, Good Microbiological Practice, Facility Design & Biocontainment, and the use of Biosafety Cabinets.

This initiative enhances students’ practical knowledge and aligns with Geraldine’s goal of nurturing the next generation of biosafety experts. By investing in education, she ensures Africa remains at the forefront of scientific innovation and safety.

A Vision for Africa’s Business Future

Geraldine is a visionary dedicated to Africa’s entrepreneurial development. Her involvement in cutting-edge laboratory solutions addresses public health and safety needs. Her commitment to women’s empowerment and education in biosafety exemplifies her holistic approach to business leadership.

Geraldine’s journey is a testament to vision, dedication, and strategic thinking. Her work with AFMS and ALPA, and advocacy for women in biosafety, underscores her role as a catalyst for positive change in Africa. Geraldine Pretorius remains a shining example of a true business leader and entrepreneur in modern Africa.

For more information: www.afms.bz

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