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Xylem harnesses the heavy metal with its new marketing manager, Lorraine Smart

Xylem Water Solutions South Africa, is proud to announce the appointment of its new marketing manager; Lorraine Smart. With decades of experience and a hands-on approach, Smart beat out a slew of candidates for the position. The avid ACDC-fan is set to bring her unique skillset and industry know-how to the role to further expand Xylem Water Solutions’ reputation as a global thought-leader.

Lorraine Smart is not the kind of woman who does not leave an impression. It was her candid approach coupled with her wealth of experience that made her stand out among several incumbents in their bid to win the position of marketing manager at Xylem Water Solutions South Africa. 

“Having been in the industry for such a long time – a total of 35 years; with 11 years of in-depth marketing experience, Lorraine stood out from her first interview,” explains Pierre Fourie, managing director of Xylem Water Solutions South Africa.

“We needed someone who could pick up the reigns and run in this fast-paced and demanding role. We are fortunate to have found someone as versatile and experienced as Lorraine.”

Smart brings extensive experience of two of Xylem’s globally renowned brands Flygt and Lowara to the role along with strong business acumen and a no-nonsense approach to excellent results. 

The mother of two describes herself as “a head-banger of note” who loves classic rock bands but who also relaxes with classical music in her free time. This dichotomous taste in music underscores Smart’s versatility in her professional field – having the grace and experience to run national marketing campaigns and the gumption to jump in and ensure service excellence to the end customer.

“I look forward to working with the fine team at Xylem Water Solutions South Africa and the wider global team, while ensuring service excellence to our distributors and customers alike,” Smart says. 

A new era of streamlined marketing efficiency lies ahead for Xylem Water Solutions lies ahead with Lorraine Smart at the helm. Smart will be on site at the upcoming Electra Mining Africa – conference to meet with visitors and customers at the Xylem-stand – number G10 in Hall 6 every day from 12 – 16 September.

About Xylem:

Xylem (XYL) is a leading global water technology provider, enabling customers to transport, treat, test and efficiently use water in public utility, residential and commercial building services, industrial and agricultural settings. The company does business in more than 150 countries through a number of market-leading product brands, and its people bring broad applications expertise with a strong focus on finding local solutions to the world’s most challenging water and wastewater problems.

Xylem is headquartered in Rye Brook, N.Y., with 2013 revenues of US$3,8bn and more than 12,500 employees worldwide. Xylem was named to the Dow Jones Sustainability World Index for the last two years for advancing sustainable business practices and solutions worldwide.

The name Xylem is derived from classical Greek and is the tissue that transports water in plants, highlighting the engineering efficiency of our water-centric business by linking it with the best water transportation of all — that which occurs in nature. For more information, please visit us at

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