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Celebrating 40 years of unparalleled partnership: Goscor Lift Trucks and Crown Equipment

GOSCOR Lift Trucks, a prominent name in materials handling solutions, commemorates four decades of a robust partnership with Crown Equipment Corporation, one of the world’s leading manufacturers of materials handling equipment.

In 1984, Goscor Lift Trucks marked its inception with Crown’s electric warehousing equipment, setting a precedent for excellence and reliability in the Southern African market.

Since then, as the sole distributor of Crown forklifts in the region, Goscor Lift Trucks has cemented its position as one of the largest Crown dealers worldwide, amongst top-tier company-owned branches and independent dealers across the EMEA region. In April, Goscor Lift Trucks received an award from Crown at their Dealer Conference held in Munich for being the longest-standing Crown dealer worldwide. 2024 marks forty years of partnership with this leading manufacturer.

“Over the years, Goscor Lift Trucks has demonstrated unwavering commitment, having supplied in excess of 12 000 Crown machines to the Southern African market,” states Patrick Barber, Goscor Lift Trucks’ director for business development.

“Notably, original sites continue to operate equipment surpassing the two-decade mark, a testament to the enduring quality and product longevity facilitated by the robust partnership between Crown and Goscor Lift Trucks,” he adds.

Product Longevity and Quality

Crown is known for the durability and reliability of its products, a reputation built on meticulous engineering, rigorous testing, and continuous improvement.

Crown forklifts and warehousing equipment are designed to withstand the most demanding environments, ensuring minimal downtime and maximum productivity for users.

This product longevity is a key factor behind the success and widespread adoption of Crown equipment in the Southern African market.

Superior Aftermarket Support by Goscor Lift Trucks

The exceptional longevity of Crown’s products is significantly bolstered by Goscor Lift Trucks’s superior aftermarket support, which ensures that these machines remain operational and efficient throughout their lifecycle.

“Goscor Lift Trucks ensures optimal equipment performance and minimal downtime by maintaining a vast inventory of genuine OEM parts and employing certified technicians specialising in OEM equipment,” asserts Barber.

“Technicians provide timely maintenance and repairs using the latest tools and training. Additionally, Goscor Lift Trucks’s tailored preventative maintenance programmes address potential issues early, extending equipment lifespan and ensuring consistent performance. With around-the-clock support, Goscor Lift Trucks promptly addresses urgent issues to keep operations running smoothly.”

Global Accolades for Crown’s SP High-Level Order Picker

The Crown SP 1500 Series high-level order picker secured Crown’s fifth International Intralogistics and Forklift Truck of the Year (IFOY) Award in 2023.

“As winners in the “Warehouse Truck Highlifter” category, this accolade highlights the product’s outstanding performance and innovative design. Key features include exceptional all-round visibility, customisable operating elements, industry-leading travel speeds up to 12 km/h, and a high-speed lift function. The SP 1500 Series is praised for its efficiency, ergonomics, and energy-saving regenerative lowering feature. The award recognises Crown’s commitment to productivity, ergonomics, and safety in their high-performance lift trucks,” adds Barber.

The 2024 IFOY Awards once again see Crown in the spotlight, with the recently developed ESR 1200 being nominated.

The ESR 1200, boasting a load capacity of two tons and a lifting height of 14.2 metres, stands out for its comprehensive commitment to sustainability and productivity.

This reach truck features several enhancements, including a new mast design that provides improved stability and visibility, alongside a modernised production process that reduces its ecological footprint.

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