ZEROOO is producing reusable PET packaging for bathroom and kitchen: packaging and recycling specialist ALPLA and zerooo initiator SEA ME GmbH have developed a standardised solution for cosmetics and care products.
From September, the first brands will be presenting shampoo, shower gel, detergent, body lotion and dental care products in 300-millilitre PET bottles.
This reusable and fully recyclable plastic packaging is available in three colours and is suitable for all caps. A laser-engraved 2D data matrix code provides information on the contents of each bottle and its circulation.
zerooo stands for reusable packaging that fosters the circular economy in the cosmetics industry.
The system offered by start-up SEA ME GmbH offers brand manufacturers safe, affordable and sustainable PET bottles, in addition to glass bottles, for the first time. Together with ten brand partners and packaging and recycling specialist ALPLA, the company has developed a fully recyclable solution.
The reusable PET bottle, with a volume of 300-millilitres, is available in clear, milky white and brown versions. It is suitable for all caps and can also be used as a shatterproof alternative for toiletries in the shower. Further formats are planned.
As a globally active packaging manufacturer and recycling specialist, ALPLA is promoting closed ‘bottle-to-bottle’ cycles with its own plants. The company contributes its expertise as a system supplier and also supports customers with design.
The zerooo reusable PET bottle was developed in tandem with the SEA ME GmbH team at ALPLA’s in-house STUDIOa design centre at the company’s headquarters in Hard.
“With ‘Design for Recycling’, we are setting the course early on for optimum recycling and the longest possible service life. Every detail counts when it comes to shape, colour and material. The reusable system extends the life cycle of the plastic bottle, saves material and reduces its carbon footprint,” emphasises Alexander Tränkle, industrial designer at ALPLA.
