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SMC Outlook for 2017

Since opening doors to its 4312m² Midrand head office in April 2016, SMC Pneumatics has gone from strength to strength. Its total customer satisfaction philosophy is underpinned by its status of world market leader in pneumatics.

Spearheaded by General Manager, Adrian Buddingh the team comprises of over 63 members, nationwide. In addition, select long-standing employees from the United Kingdom have been contracted to South Africa to ensure that the team aligns to international standards in manufacturing and in doing business ‘the SMC way’.

True to its founding culture and ‘open door’ approach, SMC South Africa’s state-of-the-art showroom, manned trade counter, warehouse facilities and fully-operational local production facilities are open and ready to welcome visitors. “Tours with our sales team is encouraged to best understand the history and culture of SMC, meet the team and to understand our capabilities. It is also an opportunity for us to get to know our customers and how we can solve their unique automation requirements,” says Buddingh.

So, just what does SMC’s 2017 business strategy look like? “Much like last year, we continue to entrench the SMC brand in the local market whilst promoting the quality associated with Japanese design. We will continue to connect and build on relationships by truly listening to and meeting our customer’s needs. SMC describes itself as customer centric, and this is what our team is continuously working on,”

Building on the success of SMC’s first showcase at Electra Mining last year, SMC will be exhibiting at ProPak Cape this year and will look to fresh and creative ways to reach out to its customers and target market. “As we continue to push the envelope and create change in the industry, we believe that this will once again be another big year for us wherein we continue to build on and achieve our objectives, so keep watching this space.” Buddingh concludes. 

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