For many companies, a tough economic climate has meant tightening their belts and looking for more cost-effective products and services.
First Cut – a leading distributor of cutting, welding and grinding consumables and equipment – says this is why it has met halfway with suppliers to ensure that cost-effective products are not inferior products.
“With the current market pressures in South Africa, we know that customers are looking for affordability while still wanting quality,” says Zelda Vorster, First Cut’s commercial director.
A proudly local, quality product
Looking at First Cut’s product portfolio – including a range of locally-manufactured blades – their Messer welding electrode range is an example of a ‘proudly local’ product.
These high-quality electrodes can be used for every application and material, from galvanised steel to stainless and even so-called ‘problem’ steels.
As this is locally produced, First Cut has been able to control stock levels. There are also no import taxes and freight costs, with a knock-on pricing benefit accordingly.
“We are, therefore, able to focus on producing a quality product at a very competitive price,” says Vorster.
The two brands in First Cut’s portfolio of hand tools and power tool accessories (PTA) are Eclipse and Starrett, respectively.
‘Eclipse-ing’ the DIY market
The range of Eclipse hand tools includes pliers, nippers, bolt cutters, various clamps and vices and swivel bases.
As hand tool specialists, Eclipse continually enhances their range and adds new and innovative products to meet market demand. Interestingly, some of this demand arose directly due to the global Covid-19 pandemic.
Reducing cost-per-cut
Starrett saws come with specialised bimetal saw technology. The advantages of this technology are higher resistance to tooth breakage, smoother and faster cuts, longer blade life, and reduced cost per cut.
In-house training and technical support from suppliers such as Starrett have ensured that First Cut staff know what product to supply for specific industry applications. It is certainly not a ‘one-size-fits-all’ approach regarding blades, says Vorster.
Power tool accessories – with an edge
First Cut offers a diverse assortment of local hand tools and power tool accessories. This includes drill bits, hole saws, jig-saw blades, band saw blades, reciprocating saw blades, levels and tape measures.
Power tool accessories (PTA) have been a part of First Cut’s range for some time, but the range has been extended and is receiving favourable attention in the market.
A final word on ‘safety first’
First Cut is in continuous negotiations with suppliers to ensure customers get the quality and affordability they need. This also means supporting smaller businesses that may not be able to absorb major price increases. Another consideration in the supply-demand chain is safety – which is vital to First Cut, with its ‘safety first’ ethos.
