In 2016, global eCommerce sales are expected to reach just shy of US$2trillion and Africa represents approximately 2% of this. It is the continuing rise of mobile connectivity and the rapid development of FinTech products that is driving the eCommerce environment in Africa. Just over 80% of African people do not have access to traditional banking, yet the continent boasts more than 220 million registered mobile money accounts. Understanding and accessing this increasingly connected, tech-savvy market should be the focal point for all eCommerce vendors going forward.
The 2nd eCommerce Africa Confex took place at the CTICC in February 2016, with 63 speakers, 18 partners, 31 sponsors and a 140% increase in overall attendance from 2015. Findings from the event indicated that it was imperative to include a FinTech/mobile payments focus for 2017. As a result and after many discussions with industry leaders, Kinetic’s eCommerce Africa Confex 2017 introduces Money Africa.
Money Africa 2017 will examine how your existing business should align itself with this junction of mobile, retail and financial services, marketing capabilities, customer data and peripheral technology.
“The ecommerce landscape in Africa is evolving so fast that it’s almost impossible to keep up. I have found the eCommerce Africa conference to be one of the best ways to be informed and meet those who are making major disruptive and innovative changes in all aspects of ecommerce including a special new focus on fintech,” says Chris Folayan, CEO, MallForAfrica.
The Annual eCommerce Africa Confex, powered by Kinetic for a 3rd year, will take place at the CTICC on 22-23 February 2017. Sponsors confirmed to date are One World Express, Nedbank, TrueERP, Paypal and DHL.