Adrian Buddingh, General Manager SMC Pneumatics (South Africa) Pty Ltd.

SMC Corporation Japan, global distributors of pneumatics and industrial automation component technology, announced a significant expansion of its global operations with the opening of a new subsidiary in Johannesburg.

The creation of SMC Pneumatics (South Africa) Pty Ltd will enable companies in both South Africa and neighbouring countries to have easier access to SMC’s range of over 12,000 basic components, which are available in over 700,000 variant forms. Machine builders and end users will also benefit from increased technical support and the availability of customised products and local assemblies produced in the company’s Johannesburg factory.

Established in 1959, the Tokyo based SMC Corporation has steadily expanded into international markets worldwide and now has global production with factories and local subsidiaries in 50 countries, plus 400 sales offices and a distribution network in a further 32 countries. This expansion has been supported by a team of more than 1,400 Research and Development engineers at SMC Technical Centres in Japan, China, USA and Europe.

Globally, SMC now employ around 22,000 people and in line with its focus on face to face customer communication, 5,000 of these are highly trained technical sales engineers who deliver high levels of customer support. This approach has helped SMC achieve a global market share exceeding 30%.

Adrian Buddingh, recently appointed as General Manager of SMC South Africa said, “I’m thrilled to be joining SMC. We have a brand new 4,000m2 office, with trade counter, showroom, warehouse and manufacturing facility under construction. It is a very exciting time.” The company’s planned investment not only includes some of the most experienced people in the pneumatics industry, but also an extensive stock inventory plus state-of-the-art machinery to make both local specials and assemblies possible.

Following this expansion into South Africa, it is likely that over the coming months SMC will announce additional distribution and supply chain partnerships together with direct purchase options, which adopts their same approach in other countries of focusing on establishing a strong brand in South Africa and market leadership through customer centric activities.