Samsung Electronics is set to boost economic activities in Africa – and specifically Nigeria – by establishing manufacturing plants on the continent to support the push for digital economy. This is according to top executives from the company in charge of its African operations.

The president of Samsung Africa, Sy Hong told Nigerian newspaper, Leadership, there will be an added spotlight on Nigeria-based Samsung’s digital village, engineering academy and solar-powered internet school.

“The future of Africa will be based on smart living. We want to improve our partnership with Africa. It is a large and dynamic continent,” Hong said.

Noting that Nigeria is the top business destination in terms of foreign direct investment (FDI,) the largest economy in Africa by gross domestic products (GDPs) and top market leader for Samsung, Hong added, “Last year we launched a number of solutions. With our products, we promise to satisfy digital lifestyle in Africa to become the brand of choice on the continent. For starters, we will have to build production bases in Africa and give Africans buying choices. We will bring the best of our innovations and designs that meet customer needs. We will combine them with the latest technologies offerings to contribute to Africa’s ongoing transformation in the consumer electronics space.”

The vice president and chief operating officer, Samsung Electronics Africa, George Ferreira, said that the company investors, engineering designers, marketers are able to learn about the opportunities in the African retail landscape and ways to optimise sales by studying African consumer purchase behaviour through experience, technology, insights and citizenship wrapped in the theme of the forum. Ferreira added that they intend to accomplish this with an extensive range of Samsung Ultra High Definition Television (SUHD TVs) for the African market powered by Tizen Operating System which sets a new standard in premium UHD content with 64 times more color expression than conventional TVs including the Curved TVs.


By: Kristy Jooste