BrandChat director Pete Matthaei

Brandchat is the latest tool that is transforming how customers and businesses interact with each other across multiple messaging platforms including WeChat, Facebook, Telegram and Kik.

The company has built a unified dashboard that allows businesses to create and manage a bot as well as do its customer support across all supported chat apps in one place. It has also developed tools that enable businesses to create engaging additional content inside chat apps. This could include broadcasting special offers or the latest news, or getting feedback via polls and surveys.

BrandChat director Pete Matthaei says nearly everybody is already on chat. “We want to make it as simple and natural to get in touch with a business as it is to get in touch with friends. Starting a chat is quicker than downloading an app, more immediate and cheaper than making a phone call, and simpler than figuring out a complex website.”

“Businesses are now more accessible to their customers. Imagine being able to open your favourite chat app like Facebook Messenger or WeChat, and start a customer support conversation with the business right there. No hold times. No transfers. And it uses little or no airtime,” he explains.

BrandChat makes interacting with organisations as simple, effortless and natural as interacting with friends. It helps businesses streamline their communication and feedback to customers. At the same time, it could help them determine what customers think of their products and services through polls and surveys.

“We all reach for a chat app whenever we want to get in touch with a friend. Now imagine you could do the same when you want to get in touch with a company. BrandChat ensures faster, relevant responses, better and more valuable customer relationships as well as consolidated reporting and measurement,” he concludes.

More about BrandChat:

Founded in June 2015 in Cape Town, BrandChat is a single platform for brands, and their agencies, to talk to customers in a highly personalised manner and across multiple messaging platforms.
Brandchat enables sharing targeted content across multiple messaging apps and then managing the resulting individual engagements from a single platform. This ensures faster, relevant responses, better and more valuable customer relationships as well as consolidated reporting and measurement.
Customers expect personalised brand experiences, and if they aren’t delivered, brands will lose them. With BrandChat, community managers have more control, more visibility and more information to demonstrate the direct link between customer engagement and customer action.
Our Multi-Platform service allows you to create and manage bots on WeChat, Facebook Messenger, Telegram and Kik. More messaging platforms will be added as they open up API access to commercial accounts.
Apart from a feature-rich Content Management System, which offers out-of-the-box messaging widgets like quizzes and polls, BrandChat also offers an API to developers.
Companies such as News 24, eNCA, Standard Bank, OrderIn and Telkom are now active on BrandChat with rapidly growing communities across chat platorms.