What does Global GREENTAG certification represent?
GLOBAL GreenTag Africa simplifies the selection of environmentally, sustainable, healthy and ethical products for industries like Architecture, Design, Construction, Personal Care and Cleaning – using Global GreenTag CertTM – one of the most scientifically advanced, product certification and declaration systems in the world.
Helping professionals and consumers to make informed decisions about preferred green and ethical products,
The programme allows environmental, health and social impacts to become consideration factors in making building decisions, at no extra cost. It is performance-based, using a cradle-to-grave analysis of product impacts and benefits, synergy with other products, detailed health impacts, and others.
It is quantifiable and objective with different, scored levels of certification, allowing for infinite determination of which products are good, better and best.
Reports and detail are available to the public at no charge whatsoever, on a free-to-air website.
What is the differentiator from other certifications?
Global GreenTag is the closest thing the world has to a true single source certifier. It is designed to help manufacturers and professionals differentiate between products and support risk minimisation around health and sustainability marketing claims.
The GreenTag certification programme is a unique, world first, whole of life, whole of sustainability green product rating/certification programme. It uses scientifically robust life cycle analysis to comparatively rank the performance of eco and health-preferred products, with a focus on built environment products as a solution to these industry issues. It includes metrics on energy and water efficiency, indoor environment quality, pollution prevention, resource use, producer responsibility and detailed health impacts.
The programme allows environmental, health and social impacts to become consideration factors in making building decisions. It is performance-based, using a cradle-to-grave analysis of product impacts and benefits, synergy with other products, detailed health impacts, and others.
Why companies need to make the move towards having their products GREENTAG Certified? And or why companies should consider the positives when utilising or purchasing products that hold this certification
Today, more than ever before, we need a deeper understanding how building design impacts, potentially thousands of people, before its construction, during its use, and after deconstruction, and to produce solutions that will solve these concerns and prevent further ecological impact to the environment.
We would all like to live and work in greener buildings, but we need to start by taking the time to look more closely at the environmental impact of construction products.
Unfortunately, finding out which products are safer and better for the environment, is a lot harder than it seems.
Genuine products need genuine recognition and ‘Greenwash’ has ruled in the eco market. Any brand can claim to be an environmental saviour with a few ‘natural’ ingredients and some sharp marketing. Buyers don’t know who to trust.
Fake products in green packaging take sales away from genuinely deserving brands. The planet continues to be exploited in the name of inauthentic green design. Everyone suffers.
We created the Global GreenTag set of tools to cut through the greenwash and empower professionals and consumers alike to confidently choose products that have been made in the most planet-friendly way possible and assessed using evidence based, robust, cutting edge science.
GreenTag takes the doubt out of buying. And because buyers know they can trust the label, genuine green products earn the greatest reward of all: trust.
To build trust in GreenTag we:
– require full (100%) disclosure of every product ingredient (to 100ppm) and process,
– made it the most independently certified, standards compliant certification in the market (ISO 9001 Certified, Externally Verified by DNV as compliant with ISO 14024 and ISO 17965).
What is Greenwashing?
Manufacturers globally, and in South Africa, have realised that green is becoming a major selling point, so without changing the product, they often just use marketing words and graphics, not science to create their message.
Greenwashing, otherwise known as the process of making products or services appear environmentally sustainable and eco-friendly, when they, in fact, are not.
It is a concerning trend that has been increasing over the last decade in just about every industry. As companies are more aggressively pressured to be socially conscious and sustainable in their practices, they revert to cutting corners and misleading consumers with a “green image.
I do think it is important to bring to the attention of industry that the above will assist us greatly in the race toward climate change – up until the Virtual race – I was not aware that there was only a 7 year window period – a rude awakening from my side and a confession at the same time – therefore we must not assume that industry is aware but rather educate and advise.