FAW expands in the Western Cape

Family-owned and run FAW truck sales and service dealer open for business in Worcester. (From the left) Christelle Pretorius, Helena Pretorius, Jaco Pretorius, Elmien Classen, Charl Classen, Chris Pretorius, Floris van Jaarsveldt, Eugene van der Berg, FAW vehicle manufacturers South Africa.

FAW Vehicle Manufacturers (Pty) Ltd. South Africa has concluded a singularly interesting agreement with a reputable, customer-focused family business group, JEC Marketing cc, by establishing a sales point for their FAW range of trucks in Worcester in the Western Cape.


Going forward, FAW Commercial Vehicles Worcester is now a fully-fledged representative for both sales and service of the entire range of FAW vehicles from medium through to extra heavy vehicles, across the range of tippers, mixers, flatbeds and chassis cabs; of which the majority are manufactured locally in FAW SA’s Coega plant.

This recent addition to FAW SA’s geographical footprint is key in the company’s strategy for finding opportunities to become more and more accessible to potential customers, also to get closer to the various transport sectors’ high volume zones so that FAW can keep their customers’ trucks up and running with high quality, quick, service and maintenance turnaround time.

However, the company is adamant that only highly reputable and respected partners are being considered in these collaborative business agreements. And this is exactly the case with FAW Commercial Vehicles Worcester.

The Pretorius family’s service and parts business was started by dad, Chris Pretorius, way back in 1993 in the Free State and speedily gained an outstanding reputation in the region. Needing to relocate to an area closer to tertiary education institutions for the sake of the young Pretorius’ they carefully researched where best to restart their business. They identified Worcester as a perfect location to re-establish a similar full-service centre operation.

“Starting off in a new location is not easy. You have to build the new business from scratch, offer the best work result, and then grow it from there through word of mouth.”

“From our first Worcester premises we worked extremely hard to gain customers confidence and trust.”

In 2011 JEC acquired their current premises in Worcester, which is exceptionally well equipped and spacious enough to handle even the biggest rig. On these premises JEC provides not only all service and maintenance needs, but also has its own wheel alignment and wheel balancing facility, a full brakes repair and servicing facility and 9 full service bays. JEC is also an accredited and SABS certified body-building and trailer manufacturer.

Chris Pretorius says he and his family are not deterred by economic fluctuations and rather look for every opportunity to expand their business. That is why they had no hesitation in joining forces with FAW Vehicle Manufacturers (Pty) Ltd. South Africa when the opportunity presented itself.

“Today the many loyal JEC customers vary across the entire spectrum of transport operations – moving anything from packed goods, FMCG, raw materials, fruit, in construction, long haul and distribution,” explains Chris Pretorius.

“I chose FAW as the brand for JEC to venture into new vehicle sales for the simple reason that they offered good value for money, were easy to service and repair, are strong and durable. I’d say they’re as tough, if not tougher, than a number of other brands.”

To support the sales venture, new staff have been specially appointed for sales and admin, bringing the company’s total staff complement to 30 people.

The whole Pretorius family is involved in the business. Son, Jaco Pretorius heads up the business, while son-in-law, Charl Classen, is the financial manager. Daughter and daughter in-law are both involved in admin, warranties, inventory and logistics data control.

The company holds over R3m in parts with over 6,000 line items at hand.

A spirited family with strong bonds, the passion to excel and provide exceptional service, the Pretorius’ are ready to take a serious step into new truck sales with FAW supporting them all the way with training and marketing support.

Eugene van der Berg, National Sales Manager at FAW SA says: “More important than anything else for us at FAW Vehicle Manufacturers South Africa was the honour of joining this Worcester business which has so resiliently built a reputation for quality work and for customer care, and which has conducted all its affairs according to the strong Pretorius family values, exactly in line with those of FAW.”