Tag: Marketing
Opinion piece: Ecommerce warehouse management – can you afford to keep it in-house?
By Tennille Bell, General Manager: Sales at Programmed Process Outsourcing (PPO)
ECOMMERCE in South Africa has grown significantly in the past two years. Spurred by necessity during the Covid-19 lockdown in 2020,...
Content marketing: king of the road to marketing success
By Edwina van der Burg
If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy.
That’s right, the time for...
Premier Fishing celebrates 70 years at the helm
One of the most transformed fishing enterprises is a nod to SA’s democratic struggle
PREMIER Fishing (Premier) turned 70 years old on Sunday 23 October. From humble beginnings in 1952, the Level-1 BBBEE fishing company has grown into...
Can the approach to marketing education produce more valuable marketers?
The role of marketing has drastically changed over the past fifty years and has undergone a transformation of note. With the mainstreaming of the internet, the new technology, AI advancements, the...
Lab experts take sampling to new heights
With the general decline in ore grades in mining, FLSmidth’s market-leading expertise in mineral sampling and laboratory automation holds increasing value to mines.
“The more you understand about the characteristics of the...
How businesses can use Facebook to stay in touch during COVID-19
The livelihood of small businesses – and by extension, those in its employ – is crucial in South Africa, especially while a pandemic wreaks havoc on a global scale.
Now is the...
Cape Town to crossover with New York
Marking the culmination of a shared marketing agreement between Cape Town and New York City, Enver Duminy, CEO of Cape Town Tourism and Alderman James Vos, Mayoral Committee Member for Economic Opportunities...
Google’s Digital Marketing Transformation programme launches in SA
Google has announced the launch of the Digital Marketing Transformation (DMT) programme in South Africa.
Nasser Ahmed, Google Digital Academy head of emerging markets, described the programme as a partnership between a...
Key questions to consider before investing in AI for marketing
Artificial intelligence (AI) is revolutionising marketing with an estimated 85% of UK businesses claiming to be ready to invest in it by 2020. Here follows some clear advice to see if...
SA investment in marketing communications is sound
According to SCOPEN’s Agency Scope, SA marketers are spending similar amounts to their UK counterparts, a positive sign that the industry is alive and kicking
SA’s investment in marketing communications stands at...
MUST READ
Two SAB plants get R5.8 billion upgrades
The R5.8 billion investment commitment made by South African Breweries (SAB) has been utilised to increase capacity at two of its plants.
The company said...
