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Tag: Marketing

How to ensure you’ve started the year off on the right note: three areas...

2023 put small businesses through the wringer. The cost-of-living crisis threatened the buying power of ordinary consumers, and the rising cost of borrowing due to interest rates made it more difficult...

Opinion piece: Ecommerce warehouse management – can you afford to keep it in-house?

By Tennille Bell, General Manager: Sales at Programmed Process Outsourcing (PPO) ECOMMERCE in South Africa has grown significantly in the past two years. Spurred by necessity during the Covid-19 lockdown in 2020,...

Content marketing: king of the road to marketing success

By Edwina van der Burg If you want to improve your brand’s visibility and promote your products or services, don’t make them the centrepiece of your marketing strategy. That’s right, the time for...

Premier Fishing celebrates 70 years at the helm

One of the most transformed fishing enterprises is a nod to SA’s democratic struggle PREMIER Fishing (Premier) turned 70 years old on Sunday 23 October.  From humble beginnings in 1952, the Level-1 BBBEE fishing company has grown into...

Can the approach to marketing education produce more valuable marketers?

The role of marketing has drastically changed over the past fifty years and has undergone a transformation of note. With the mainstreaming of the internet, the new technology, AI advancements, the...

Lab experts take sampling to new heights

With the general decline in ore grades in mining, FLSmidth’s market-leading expertise in mineral sampling and laboratory automation holds increasing value to mines. “The more you understand about the characteristics of the...

How businesses can use Facebook to stay in touch during COVID-19

The livelihood of small businesses – and by extension, those in its employ – is crucial in South Africa, especially while a pandemic wreaks havoc on a global scale. Now is the...

Cape Town to crossover with New York

Marking the culmination of a shared marketing agreement between Cape Town and New York City, Enver Duminy, CEO of Cape Town Tourism and Alderman James Vos, Mayoral Committee Member for Economic Opportunities...

Google’s Digital Marketing Transformation programme launches in SA

Google has announced the launch of the Digital Marketing Transformation (DMT) programme in South Africa. Nasser Ahmed, Google Digital Academy head of emerging markets, described the programme as a partnership between a...

Key questions to consider before investing in AI for marketing

Artificial intelligence (AI) is revolutionising marketing with an estimated 85% of UK businesses claiming to be ready to invest in it by 2020. Here follows some clear advice to see if...

MUST READ

Renewable energy component market will be worth R468-billion by 2030 –...

By Larry Claasen SOUTH Africa’s energy crisis, along with the global move to environmental sustainability has the potential to be a big economic drive, says...

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