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Tag: metrics

SA’s ad industry must not regress to using outmoded digital metrics for ROI

South Africa’s advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country’s leading agencies. One effect is that traditional agencies...

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WEG Africa pioneers local manufacture of MV softstarters in SA

WEG Africa has become the first OEM to produce medium voltage (MV) softstarters in South Africa, reducing lead times for customers and supporting the...

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