ROI Archives - Cape Business News

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SA’s ad industry must not regress to using outmoded digital metrics for ROI

Industry News September 12, 2016

South Africa’s advertising landscape is still experiencing the reverberations of years of consolidation that saw global networks snap up some of the country’s leading agencies. One effect is that traditional agencies...

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Western Cape remains an attractive destination for foreign direct investment

June 30, 2022

Global foreign direct investment (FDI) flows recovered to US$1.58 trillion in 2021, up from US$963 billion recorded in 2020 and higher than pre-pandemic...

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Cape Business News, founded in 1980, is a specialist online platform that provides business readers with comprehensive news, with extensive coverage of general business trends, events, statistics, new products, services and projects.

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