South Africa is the eighth largest producer of wine in the world with export volumes having doubled in the past ten years. According to a study commissioned by the SA Wine Industry Information & Systems (SAWIS), published in January 2015, of the R36.1 billion gross domestic product (GDP) contributed by the wine industry to the regional economy, about R19.3 billion eventually would remain in the Western Cape to the benefit of its residents. Growth in contribution to GDP has been in excess of 10% per annum since 2003. Exports to Europe and the USA remain strong whilst export sales into Africa are also growing.
Many wine farms have also diversified into other products with olive oil being popular as some of the equipment and machinery used in the production of wine can also be used for producing olive oil. This brings additional benefit to farmers as olive trees require little water and need hot conditions to grow, which is ideal in the local climate conditions.
Bringing wine and olive oil production and supply into the spotlight will be the newly-launched Wine and Olive Oil Production Expo which will be taking place in Cape Town in October 2017, co-located with the acclaimed Propak Cape exhibition. Showcasing a wide range of the latest equipment, machinery, products and services from leading local and international manufacturers and suppliers to wine farms and olive oil producers, the Wine and Olive Oil production Expo will offer an ideal marketing platform for exhibitors. Visitors will have the opportunity to interact with top industry experts and gain invaluable industry insight.
A series of free-to-attend seminars will add further value to the expo with discussion topics such as sustainability, lightweight packaging options for wine and olive oil, recycling, mechanisation and the use of technology in the wine making process, ingredients, water purification, and many others.
“We have been in discussion with many wine farmers and industry suppliers in the Western Cape and they agree that a show of this nature can bring valuable benefit to these markets,” says Joshua Low, Portfolio Director, Specialised Exhibitions Montgomery.
“Bringing the new Wine and Olive Oil Production Expo alongside Propak Cape aligns the synergy of both exhibitions. Propak Cape will be showcasing the full industry lifecycle from raw materials and processing to packaging, plastics, printing, labelling, logistics, warehousing, recycling and waste management. The Wine and Olive Oil Production Expo will cover the full supply chain up to the point of packaging including, but not limited to, suppliers of fertilisers, chemicals, vines, and all the machinery used for separation, filtration and ageing of wine.”
“The global and local exhibition industry remains robust and, as the industry grows, so do the excellent results achieved by exhibitors,” says Low. “Exhibitions offer a powerful medium to source new customers, engage with existing customers, build brand awareness, launch new products and generate sales and sales leads.”
Propak has previously been endorsed by the Institute of Packaging SA, Plastics SA, Printing SA and the Italian-South African Chamber of Trade and Industries.The show is organised by Specialised Exhibitions Montgomery, a member of the prestigious Montgomery Group, one of the most widely respected exhibition companies in the world with trade shows, consumer shows and specialist projects currently spanning Europe, the Middle East, Africa and Asia.
The Wine and Olive Oil Production Expo and Propak Cape 2017 will be taking place at the Cape Town International Conference Centre (CTICC) from 24-26 October 2017.
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